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The Curated Hammer
The Curated Hammer is the curatorial initiative associated with ASTA House and the practice developed by Regina Favela around the relationship between auctions, curatorial discourse, and value construction in contemporary art.
With professional experience in Mexico and Italy and specialized training in contemporary art markets, Regina Favela has collaborated with galleries, auction houses, and art market platforms, developing an approach focused on the sustained positioning of emerging and mid-career artists.
Her integration into ASTA House strengthens the house's curatorial dimension and its commitment to contemporary auction models supported by rigorous selection, documentation, and international reach.

Regina Olivia Favela Lara
The Curated Hammer
Phone:
+52 5591902581
Email:
Instagram:
@thecuratedhammer
Languages:
Spanish - Native speaker
English - C2 level
Italian - C2 level
Mandarin Chinese - Learning
Experience
2026
2024 - Today
2023
2022
2019
ASTA House founding by The Curated Hammer, Mexico City.
The auction house opens as an institutional consolidation of The Curated Hammer, integrating curatorial direction and market strategies for the positioning of contemporary artists.
Founder, The Curated Hammer and RF Art Consulting Group
Development of curated auctions, as well as strategic consulting for artists and collectors.
Il Ponte Casa d’Aste, Milan
Collaboration in communication strategies, customer management and live auction operation.
UNA Galleria, Piacenza
Coordination of exhibitions and management of relationships with artists and collectors.
Museo Tamayo Arte Contemporáneo, Ciudad de México
Support in curatorial research and exhibition development.
Education
2023
2021
2020
Master's Degree in Contemporary Art Markets, NABA, Milán (Cum Laude)
Specialization in the dynamics of the international contemporary art market.
Course Art As A Global Business: Art Market Dynamics, Sotheby's Institute of Art.
Diploma course in Contemporary Art: to know, appreciate and value, CENTRO.
2017 - 2020
Bachelor's Degree in Art History and Curatorship, UDLAP (Magna Cum Laude, Honors Program).
