PRIVACY POLICY
ASTA House – Privacy Policy
Effective date: May 19, 2026
Scope
ASTA House (“ASTA House,” “we,” “us”) recognizes the importance of protecting the privacy and personal data of its clients, collectors, artists, consignors, buyers, visitors, and users.
This Privacy Notice describes how we collect, use, store, share, and protect personal information obtained through:
-
digital platforms;
-
mobile applications;
-
events;
-
auctions;
-
private sales;
-
physical or digital forms;
-
social media;
-
services related to ASTA House.
By using our services or platforms, you agree to the practices described in this Notice.
Information we collect
Information you provide directly
We may collect: full name; email address; phone number; address; date of birth; identification documents; tax information; banking or payment information; purchase, consignment, and bidding history; artistic preferences and interests; information related to artworks, artists, or collections; photographs, videos, or content submitted by you.
Information may be provided: in person; by email; by phone; through physical or digital forms; through the website; or through third-party platforms.
Information obtained from third parties
We may obtain information from: social media; business partners; verification providers; public records; financial institutions; regulatory compliance databases; payment platforms; and professional references.
This information may include: identity verifications; business history; AML/KYC checks; public information; professional affiliations; and information on the source of funds.
Information collected automatically
When you use our digital platforms, we may automatically collect: IP address; browser type; operating system; device identifiers; browsing activity; cookies and similar technologies; interaction with marketing campaigns; analytics data and usage metrics.
We may also use: security cameras (CCTV); call recordings; and live streaming of events or auctions.
HOW WE USE YOUR INFORMATION
ASTA House uses personal information to: operate and administer our services; manage auctions, private sales, and consignments; process payments and deliveries; verify identity and regulatory compliance; prevent fraud, money laundering, and other illegal activities; provide customer support; send communications, invitations, and marketing materials; personalize content and recommendations; analyze behavior and improve our services; manage events and experiences; protect our rights, property, and safety; and comply with legal and regulatory obligations.
We may also use aggregated or anonymized information for statistical, editorial, curatorial, or commercial purposes.
COOKIES AND SIMILAR TECHNOLOGIES
ASTA House uses cookies, pixels, and similar technologies to: enable website functionality; remember preferences; analyze traffic and behavior; improve user experience; personalize content; and display relevant advertising.
Users can modify their cookie settings through their browser.
INFORMATION SHARING
We may share personal information with: affiliates and related companies; technology providers; payment processors; logistics operators and carriers; business partners; legal and financial advisors; marketing platforms; regulatory and governmental authorities;
AML/KYC verification providers; event organizers; and partner auction houses.
ASTA House does not sell personal information to third parties.
We may share information when: it is necessary to provide services; there is a legal obligation; it is necessary to prevent fraud or crime; the User has given their consent; or a corporate restructuring or business transaction occurs.
INTERNATIONAL TRANSFERS
Due to the international nature of our services, your information may be transferred to and stored outside of Mexico.
ASTA House will implement reasonable measures to protect personal information in accordance with applicable law.
DATA RETENTION
We will retain personal information for as long as necessary to: maintain business relationships; comply with legal obligations; resolve disputes; prevent fraud; maintain historical records; and comply with tax and regulatory obligations.
Subsequently, the information may be deleted, anonymized, or archived in accordance with the law.
INFORMATION SECURITY
ASTA House implements reasonable physical, technical, and administrative measures to protect personal information against:
-
loss;
-
unauthorized access;
-
alteration;
-
disclosure;
-
destruction.
However, no security system is completely infallible.
RIGHTS OF THE HOLDER
In accordance with applicable law, you may exercise rights related to your personal data, including: access; rectification; erasure; objection; restriction of processing; data portability; and withdrawal of consent.
To exercise your rights, you can contact us using the information provided in the contact section.
ASTA House may request additional information to verify the identity of the requester.
MINORS
Our services are not directed at minors.
ASTA House does not intentionally collect personal information from minors without appropriate legal authorization.
THIRD-PARTY SITES
Our platforms may contain links to third-party websites or services.
ASTA House is not responsible for the privacy practices or content of those sites.
CHANGES TO THIS NOTICE
ASTA House may modify this Privacy Notice at any time.
Updates will be published on our digital platforms.
Continued use of our services constitutes acceptance of these modifications.
CONTACT
For questions related to this Privacy Notice or the processing of personal data:
ASTA House
Mexico City, Mexico
Website: https://www.astahousemx.com/
Email: info@astahousemx.com